The Smart Casual Trend

When it comes to this time of year, I find myself trying to establish my personal style and what trends I want to incorporate in my wardrobe in the season ahead. As well as a lot of time on Pinterest, for as long as I can remember, I’ve studied fashion magazines to learn everything I can about trend-pieces as I find it really interesting (and I did complete a degree in Fashion Journalism after all). So when I was recently approached by Jules B asking about what trend I think sums up the 2010s decade, I decided on smart casual. Those two words that previously used to send a shiver down my spine every time I saw it on a dress code, I think the term perfectly explains how many of us dress.

We’re a generation who like comfort; we like to mix casual with dressy, heels with jeans, converse with blazers. And I’m totally a-ok with that (because who has time for uncomfy clothing right?!). So with that in mind, I was challenged to try to style my take on the trend and I really like how this outfit came together. I’ve been on the hunt for the perfect straight leg cropped jeans for as long as I can remember (finding petite cropped jeans is quite the task) but lo and behold, when I spotted these in my local M&S, I’ve worn them most days since. Keeping it casual, I chose to pair them with my scruffy Converse that you’ve seen plenty of times and this slogan tee I picked up earlier in the summer. I love the retro typography, and the ‘nobody cares’ motif is a nice little saying to keep in mind at all times, don’t you think? To dress things up, I thought a well fitting blazer would be the perfect option. This season I’ve really jumped on the blazer bandwagon, so it safe to say I’m obsessed with this Mango one. And as someone who loves a statement accessory, Jules B kindly sent me this bag which I am loving right now. It’s my first higher-end bag which feels v exciting, so basically I’ve been wearing it at all times. I love it’s berry toned leather and cute floral stud detailing – super cute.

Outfit Details: Jacket – Mango, T-shirt – Mango, Jeans – M&S, Bag – c/o Jules B, Converse – c/o Cloggs


So what would you say are the trends that have defined the 2010s? I’d love to hear what you think!



  1. 4th September 2017 / 12:09 pm

    Ooh Amy, I adore this outfit! So so gorgeous x

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